Highlights from Taking the Plunge: Mid-career Entrepreneurship
Common advice for start-ups is that they should start their business by creating a ‘minimum viable product’. But this advice can be a trap. In this extract from our recent webinar Chris Coleridge, entrepreneurship professor at Cambridge University, explains why.
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Highlights from Taking the Plunge: Mid-career Entrepreneurship
In our webinar with Chris Coleridge we spoke about mistakes made by first-time entrepreneurs. Here Chris explains why creating a prototype too early is a common error.